What is Fashion Advertising?

The goal of fashionfashionfashion advertisingadvertisingadvertising is to connect potential customers with the brand, as with other forms of advertisingadvertisingadvertising. As with other brands, fashionfashionfashion ads promote a lifestyle just as much as the product, teaching consumers to associate a particular brand with a specific lifestyle and social class. The tone and content of ads may vary, depending on which market the company is trying to target, ranging from very wealthy individuals to people with less disposable income who could still be a valuable customer base.

Print advertisingadvertisingadvertising appears in many magazines and some newspapers in major fashionfashionfashion markets like New York City and Paris. FashionFashionFashion advertisingadvertisingadvertising can also appear in the form of television commercials, billboards, and so forth, and many fashionfashionfashion houses also rely on the free publicity that comes from seeing their products on celebrities and high profile individuals in the news. A designer who gets his or her garments onto movie starlets walking down the red carpet at the Oscars, for example, will see an uptick in demand from people who see the designer's clothes, shoes, and accessories such as jewelry and purses.

In addition to working with fashionfashionfashion houses such as Gucci and Yves St. Laurent, fashionfashionfashion advertisers also work with retailers who carry clothes and accessories. Stores like Saks Fifth Avenue and Bloomingdale's utilize fashionfashionfashion advertisingadvertisingadvertising to promote themselves and the products they sell. Lower end department stores may also use fashionfashionfashion advertisingadvertisingadvertising to try and capture the bottom of the market for clothing and accessories. Whether high or low end, department stores want to present consumers with images of a specific lifestyle, using ads which tell a story to appeal to consumers and encourage them to buy the company's products.
Often, fashionfashionfashion advertisingadvertisingadvertising is heavily linked with sexuality.

Scantily clad women in suggestive poses commonly appear in advertisements for the fashionfashionfashion industry, whether they are marketing dresses, perfume, or anything else and groupings of models may be utilized in print ads or commercials to create suggestive imagery. Some ad campaigns have crossed the lines in the view of critics, and have generated a great deal of controversy from people who feel that such ads are inappropriate, especially when they can be seen by young children.