Wrinkle Creams Reviewed: How Well Do They Work?

Karen Austin
With the passage of time, our skin often no longer exudes the youth and vitality still pulsing in our veins. Reducing the look of lines or wrinkles that reflect the years of life experience we’ve earned has become easier due to the advancements in skincare that keep us looking our best.
To best address aging’s impact on youthful skin, an understanding of the origin of wrinkles is in order. The presence of wrinkles involves more than just good genes and the exposure to harsh environmental factors like sun damage and pollution. They are the result of the skin’s natural biological breakdown process as it ages. Elastin, the elastic fibers that form the skin’s foundation, deteriorates over time and the production of collagen, skin’s natural filler which makes youthful skin smooth and plump, slows down as we age. This results in thinner, looser skin that is more susceptible to wrinkles and fine lines.
Yesterday’s cold creams which attempted to respond to wrinkles with more moisture have morphed into today’s wrinkle creams that respond to the physiology that causes wrinkles in the first place. Yet, these improvements have produced more choices with differentiations that are harder to detect. Whether navigating the cosmetic counter at the department store or the endless shelf space dedicated to wrinkle creams sold in drugstores and cosmetic megastores there are key points to remember when selecting an effective wrinkle cream:
There’s no one magic ingredient that combats wrinkles. Just like there are multiple factors that cause wrinkles there are multiple ingredients that make a wrinkle cream effective in lessening the appearance of wrinkles.Although there are many formulas and concentrations on the market, not all concoctions are equal. Wrinkle creams, whether sold over the counter or purchased under the care of a dermatologist, consist of active and inactive ingredients. Some of these ingredients include:

Retinols – in its various forms retinols or retinoids are derived from Vitamin A, an antioxidant that protects the skin from environmental free radicals that damage skin at the cellular level.
Hydroxy Acids – whether in the form of a poly or beta hydroxy acid, is derived from natural or synthetic fruit sugars that exfoliate the top layer of skin to reflect the brighter smoother skin hiding underneath dead skin cells.

Nutrients and Minerals – such as copper, CoEnzyme Q10, plant-based Kinetin, and peptides or proteins, stimulate collagen production, enhance antioxidant performance against free radical cells and attract or lock-in moisture to improve the skin’s texture.

Tea Extracts — whether black or green, tea extracts have anti-inflammation properties that soothe skin irritation.The above are the most common active ingredients found in commercial and prescribed wrinkle creams. There are also inactive ingredients such as oils and waxes that preserve and bind wrinkle cream components to make them more aesthetically and texturally pleasing.When finalizing your wrinkle cream selection, Dr. Carl Thornfeldt, a board-certified dermatologist, University of Oregon clinical professor and skin researcher asks that we not be fooled by the mere mention of experimental research studies.
He says, "With topical wrinkle products, the ingredient alone is not the story. In order to choose the best product, look for safety and efficacy studies. Specifically, the studies should show that the marketed product works on living, human skin".Due to the wide array of wrinkle cream treatments currently sold in traditional retail stores, pharmacies and on the Internet and the confusing assortment of ingredients, we scrutinized the most currently marketed wrinkle products.
We used the most current scientific research in order to assess which wrinkle cream products were most effective. While the physiological breakdown of our skin is a natural byproduct of aging, our actions and attention can impede the process thereby extending the enjoyment of vibrant, youthful skin. Selecting an effective wrinkle cream is an excellent way to manage the skin’s aging process. See below for the results of our evaluation.If you are interested in reading about top eye creams on the market and what you should look for in a qualtiy product.

LIGHTS, ACTION, RUNWAYMODEL EXPECTATIONS

By Jennifer Petrini
I am often asked by so many aspiring models, how to break into the industry. As in any fashion trade, modeling is an extremely competitive and cutthroat business. You've seen "Americas Next Top Model" and "Janice Dickinson's Modeling Agency" which glamorize the world of fashion shoots, runway shows and designer clothing. However to get to that working model stature, it can be quite a challenge.

However, models are needed on any level, from local boutique fashion shows to regional advertising campaigns to national cover girls. The steps to get to the top can be extremely difficult but not impossible. It is important to expect to work hard, listen to industry experts and build your book.

FIND A REPUTABLE AGENT
Don't be scammed into paying thousands of dollars by an agency that promises to make you famous. If living in a small town or city, research the agencies that actually work with professional clients, such as advertising and film production companies, and show producers. Don't sign with a company that claims to bring in outside scouts from LA and NYC. A real agent will help build your book so that you are ready to actually work in those markets.
START EARLY
It's no secret that models keep getting younger and younger. Some of the freshest faces on magazine covers are as young as 13. Getting an early start is an advantage that is worthy to explore if possible. However, models of every age continue to work in the industry every day.
BUILD YOUR BOOK
When going to a "Go-See" for a potential job, the client will ask to see your book or portfolio of pictures. Make sure your book is current with all of your previous experience and has a range of different looks you can achieve. To build your book, many new models work with professional photographers on test-shoots and even offer to model for student photographers. These jobs may not pay but can give you some amazing pictures for free.
TAKE A CLASS
Ask your reputable agent where you can take a class to work on posing for the camera or walking the runway. Many agents offer classes onsite to help their clientele improve their modeling skills, while some professionals also teach classes at fashion schools or on a private level.
SALARY EXPECTATIONS
Remember an agency will take 15-20% of what you earn on a paying job. This is unavoidable if you want to book the good gigs. Based on your current market, models are often paid a flat fee for the job. For example, an advertising client may pay $250/model per day for a 2-day shoot. Your agent will take their commission before taxes and then you will receive your check.
BE A REALISTIC SUPERMODEL
Giselle and Heidi Klum didn't expect to become internationally sensations and neither should you. Clients can spot the divas a mile away and are really looking for the fresh face that will work best for them. Have a positive and confident attitude and think big and you just may be the girl on the next cover of VOGUE.

Fashion Marketing Schools

Fashion marketing is the business that moves the world's fashions from designers' showrooms to the retail floor and into the hands of consumers. Through lectures from industry professionals, special field trips, projects, and internships, fashion marketing students gain an in-depth knowledge of the apparel industry and fashion cycles. Students are trained in a comprehensive range of disciplines including fashion merchandising, fashion coordination, buying and textiles, small business management, advertising techniques and marketing strategies, retail management, and visual merchandising.

There are many job opportunities in the world of fashion design, make sure you pick a school and program that provides the right kind of training for you to advance in your fashion career.

SCHOOL OF FASHION DESIGN & MARKETING

Fashion is continuously drawing upon emerging talent and renewing its creative energies. The Polimoda International Institute of Design and Marketing offers anyone interested in entering the world of fashion the possibility to do so by offering high-quality professional training in tune with the needs of industry. Polimoda is a highly specialized fashion and design school located in Florence, Italy. We maintain close ties and continuously collaborate with the fashion industry to continue to provide current students with high-quality professional training in tune with the needs of the current international fashion scene and industry. Our Italian fashion school offers undergraduate and graduate design master courses in the production, sales, marketing and merchandising sectors of the fashion industry, both in English and Italian. Polimoda is particularly well-known for its specialized courses in fashion marketing and its fashion merchandising program. Our fashion design school also prepares students who wish to specialize in the footwear and accessories markets.

Polimoda started in 1986 as a joint project co-financed by the cities of Florence and Prato, along with entreprenurial associations and the collaboration of the Fashion Institute of Technology, State University of New York.Polimoda is also a member of IFFTI (International Foundation of Fashion Technology Institutes) and works closely with the Regione Toscana and the disctricts of Prato and Firenze, benefitting from European Union funds.

Polimoda presents a wide choice of educational offers, covering all profiles of the fashion system:

PREPARATORY COURSES
POST DIPLOMA COURSES
POST DEGREE MASTER
SUMMER COURSES & SPECIALIZATION COURSES