3D Animation School

Animation Training:

In terms of training, few actually get the "right" training. They go to a crash course program like Mesmer f/x (which teaches you about brand X software in 3 short weeks), put together a rather weak demo reel in the same timeframe, and then hit the streets looking for a job. These people, in my opinion, have no training at all because they know nothing of the art of animation, nothing about lighting, nothing about story telling. They just "think" they know the software. The majority of the failures occur amongst these individuals. Sound a little disheartening? It should. You are attempting to break into the film industry. You are just like an actor auditioning for a part. Everyone wants the part, you have to want it more than anyone else, so much so that they couldn't cast anyone else but you for the role.If you go to a top quality and reputable school (and do _well_), your chances of getting your foot in the door for an interview increase ten-fold. The recruiters know what is taught at these schools and can assume that you are versed in a lot of things that most other candidates are not, but not always though. A person who has been trained in cinematology will stage their animations differently than those who have not. It's called framing a scene. Every scene or shot is framed so that it has the maximum impact on the audience in other woods, it tells a compelling story. Students of crash course programs tend to mimic what they've seen before, whether good or bad, which indicates a lack of creativity on their part. It's like copying the Mona Lisa and saying you did it. Yes, you may be able to technically copy something, but without the original there for you to work from, would you be able to paint it on your own? There are a lot of choices to be made...what canvas to use, what medium, what hues, what pose...a lot of questions. Granted you won't be responsible for every question hat needs to be answered, but you will have to be consciously aware of them. That's the difference between a good education and an adequate one.There are no guarantees in this business. It's one part talent and two parts part luck. The old axiom "It's not what you know, but who you know" rings true here. Once you get into the biz, you're over the biggest hump. From then on, you're one of the players who move from one studio to the next, looking for a better job opportunity. But you have to survive that first spring cut to do it. Some people find work but can't keep up with the pace. They end up burning out or getting fired. These companies are looking for the best, and you'll have to stay on top if you want to work for the big boys like ILM, Disney, or Pixar.

Animation Schools and Colleges:

School is very expensive. You can expect to spend about 6K for a crash course in animation as well, but I highly advise against attending such programs for the above mentioned reasons. You get what you pay for. Private schools such as Ringling, Sheridan, etc. will cost you a lot more than state run schools (like twice as much or more!). They're a bit more picky about who they accept and pride themselves in producing top quality graduates. They not in the business of making sure "X" number of students graduate each year, they have their reputations to uphold...hence the dramatic increase in the quality of the education. You will most likely be paying out of state tuition at one of these schools, but federal aid is available to you at most accredited institutions, so always look into that before you choose school "A" over school "B". I'm not about to suggest that you can't find the education that you want where you live, the education curriculums change all the time and more and more schools are offering Animation programs. Just be sure that the school you attend is the right one for you, because in all likely-hood, you won't be able to afford another education at another school after that. A lot of information on different schools is now available on the Net. Check 'em out.

Demo Reels and Choosing a School:

Demo reels should be done while in school. That's something you'll want to check out. Some places provide no means for putting student's work to tape! Avoid these places, as digital to video transfer can cost a fortune! It also shows that they aren't as "hip" to the business as they claim to be. Also understand that a good demo reel takes more than a couple days to put together. Good work takes time. Some folks spend years refining their reels.If you interested in Animation, then don't go to a school that _doesn't_ offer a program in Animation, electives don't count. A lot of schools offer electives in using animation software, and that's not the same thing as being educated in Animation.Get in contact with schools and ask for a free info packet, they should be more than happy to provide you with one and this will give you a good opporunity to see what they offer and teach. If you can, visit these schools and get in touch with former students. There's nothing like seeing a school first hand and touring the facilities, but if you can't do that, contacting former students will give you a good idea of what the school is like. Just make sure you talk to more than one person...different people have different experiences!

What is Fashion Advertising?

The goal of fashionfashionfashion advertisingadvertisingadvertising is to connect potential customers with the brand, as with other forms of advertisingadvertisingadvertising. As with other brands, fashionfashionfashion ads promote a lifestyle just as much as the product, teaching consumers to associate a particular brand with a specific lifestyle and social class. The tone and content of ads may vary, depending on which market the company is trying to target, ranging from very wealthy individuals to people with less disposable income who could still be a valuable customer base.

Print advertisingadvertisingadvertising appears in many magazines and some newspapers in major fashionfashionfashion markets like New York City and Paris. FashionFashionFashion advertisingadvertisingadvertising can also appear in the form of television commercials, billboards, and so forth, and many fashionfashionfashion houses also rely on the free publicity that comes from seeing their products on celebrities and high profile individuals in the news. A designer who gets his or her garments onto movie starlets walking down the red carpet at the Oscars, for example, will see an uptick in demand from people who see the designer's clothes, shoes, and accessories such as jewelry and purses.

In addition to working with fashionfashionfashion houses such as Gucci and Yves St. Laurent, fashionfashionfashion advertisers also work with retailers who carry clothes and accessories. Stores like Saks Fifth Avenue and Bloomingdale's utilize fashionfashionfashion advertisingadvertisingadvertising to promote themselves and the products they sell. Lower end department stores may also use fashionfashionfashion advertisingadvertisingadvertising to try and capture the bottom of the market for clothing and accessories. Whether high or low end, department stores want to present consumers with images of a specific lifestyle, using ads which tell a story to appeal to consumers and encourage them to buy the company's products.
Often, fashionfashionfashion advertisingadvertisingadvertising is heavily linked with sexuality.

Scantily clad women in suggestive poses commonly appear in advertisements for the fashionfashionfashion industry, whether they are marketing dresses, perfume, or anything else and groupings of models may be utilized in print ads or commercials to create suggestive imagery. Some ad campaigns have crossed the lines in the view of critics, and have generated a great deal of controversy from people who feel that such ads are inappropriate, especially when they can be seen by young children.

Wrinkle Creams Reviewed: How Well Do They Work?

Karen Austin

With the passage of time, our skin often no longer exudes the youth and vitality still pulsing in our veins. Reducing the look of lines or wrinkles that reflect the years of life experience we’ve earned has become easier due to the advancements in skincare that keep us looking our best.

To best address aging’s impact on youthful skin, an understanding of the origin of wrinkles is in order. The presence of wrinkles involves more than just good genes and the exposure to harsh environmental factors like sun damage and pollution. They are the result of the skin’s natural biological breakdown process as it ages. Elastin, the elastic fibers that form the skin’s foundation, deteriorates over time and the production of collagen, skin’s natural filler which makes youthful skin smooth and plump, slows down as we age. This results in thinner, looser skin that is more susceptible to wrinkles and fine lines.

Yesterday’s cold creams which attempted to respond to wrinkles with more moisture have morphed into today’s wrinkle creams that respond to the physiology that causes wrinkles in the first place. Yet, these improvements have produced more choices with differentiations that are harder to detect. Whether navigating the cosmetic counter at the department store or the endless shelf space dedicated to wrinkle creams sold in drugstores and cosmetic megastores there are key points to remember when selecting an effective wrinkle cream:

There’s no one magic ingredient that combats wrinkles. Just like there are multiple factors that cause wrinkles there are multiple ingredients that make a wrinkle cream effective in lessening the appearance of wrinkles.Although there are many formulas and concentrations on the market, not all concoctions are equal. Wrinkle creams, whether sold over the counter or purchased under the care of a dermatologist, consist of active and inactive ingredients. Some of these ingredients include:

Retinols – in its various forms retinols or retinoids are derived from Vitamin A, an antioxidant that protects the skin from environmental free radicals that damage skin at the cellular level.
Hydroxy Acids – whether in the form of a poly or beta hydroxy acid, is derived from natural or synthetic fruit sugars that exfoliate the top layer of skin to reflect the brighter smoother skin hiding underneath dead skin cells.

Nutrients and Minerals – such as copper, CoEnzyme Q10, plant-based Kinetin, and peptides or proteins, stimulate collagen production, enhance antioxidant performance against free radical cells and attract or lock-in moisture to improve the skin’s texture.

Tea Extracts — whether black or green, tea extracts have anti-inflammation properties that soothe skin irritation.The above are the most common active ingredients found in commercial and prescribed wrinkle creams. There are also inactive ingredients such as oils and waxes that preserve and bind wrinkle cream components to make them more aesthetically and texturally pleasing.When finalizing your wrinkle cream selection, Dr. Carl Thornfeldt, a board-certified dermatologist, University of Oregon clinical professor and skin researcher asks that we not be fooled by the mere mention of experimental research studies.

He says, "With topical wrinkle products, the ingredient alone is not the story. In order to choose the best product, look for safety and efficacy studies. Specifically, the studies should show that the marketed product works on living, human skin".Due to the wide array of wrinkle cream treatments currently sold in traditional retail stores, pharmacies and on the Internet and the confusing assortment of ingredients, we scrutinized the most currently marketed wrinkle products.

We used the most current scientific research in order to assess which wrinkle cream products were most effective. While the physiological breakdown of our skin is a natural byproduct of aging, our actions and attention can impede the process thereby extending the enjoyment of vibrant, youthful skin. Selecting an effective wrinkle cream is an excellent way to manage the skin’s aging process. See below for the results of our evaluation.If you are interested in reading about top eye creams on the market and what you should look for in a qualtiy product.